Other days, not so much.
There are two kinds of taxis in this town now. They all carry ads on top of the cars, but one advertises for the Mustang Ranch (as far as I know, only a strip club, not a brothel, but I'm not up on that stuff so I couldn't say for sure), and the other advertises about waiting until you get married to have sex (something to the effect of "a real man knows that it is not passion that makes the man, but the ability to control his passions"). On a taxi. Sheesh.
That said, all summer there are free outdoor concerts downtown and they are doing all sorts of stuff to revitalize downtown and bring people to non-casino-oriented events. Riverfest last weekend was an excuse to close the main street downtown and there was live music and kayaking competitions. The Truckee River runs through downtown and they have made a park in the middle of downtown and turned that section of the river into a kayaking course so they attract good pro kayakers which is pretty cool. There is a thriving outdoor-oriented culture around here that supports live music.
And it's gorgeous out here in the right places.